Privacy Policy
Last Updated: January 2026
FireOps ("we," "us," "our," or "Company") operates the fireopps.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or account registration.
- Technical Information: IP address, device type, browser type, operating system, and referring URL.
- Cookies and Tracking Technologies: Cookies, web beacons, pixels, and similar tracking technologies to identify your preferences and behaviour on our site.
- Usage Data: Pages visited, time spent on pages, links clicked, and other interaction data with our website.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and performance monitoring to understand user behaviour and site performance.
- Affiliate tracking and commission attribution for casino referrals.
- Improving, personalising, and optimising our website and user experience.
- Sending promotional communications (with your consent where required).
- Complying with legal obligations and protecting our legitimate interests.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and commissions from casino partners.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control and opt-out of cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party casino websites and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. When you click on links to casino or affiliate sites, you leave fireopps.com and enter their domain. We strongly recommend reviewing their privacy policies before providing any personal information.
Your Rights
Under UK GDPR and Data Protection Act 2018: You have the right to:
- Access your personal data and obtain a copy.
- Rectify inaccurate or incomplete data.
- Request erasure of your data (right to be forgotten).
- Restrict processing of your data.
- Object to processing, including for marketing purposes.
- Request data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO).
For US Residents: Depending on your state, you may have rights under CCPA or similar privacy laws to access, delete, and opt-out of the sale of personal information.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Typically, we retain:
- Personal contact information: 3 years from last interaction.
- Analytics and usage data: 12-24 months.
- Cookies: As per cookie type and your browser settings.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: fireopps.com
Jurisdiction: United Kingdom
We will respond to your inquiry within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Note: This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or prominent notice on our website.